In today’stoday’s competitive truck driving industry, you must do everything possible to attract top-of-the-line drivers. Investing money into marketing your truck driver job is a great way to do that.
This means making sure your truck driver job ad is crystal clear on what you’re you’re offering.
Create a Unique Claim
When you’re you’re recruiting truck drivers, your ads need to stand out from the crowd. The best way to do that is by finding your identity and making it clear to potential employees.
Creating an image to accompany the ad is also a great idea. It will catch the eye of applicants and make them more likely to read your ad. Remember, you only have about three seconds to grab a driver’sdriver’s attention, so your image needs to be clear and concise.
If you’re using an online truck driver application, including a cover letter might be a good idea. Some job sites don’tdon’t require them, but including one is an excellent way to make your application look more professional and unique. The cover letter should be short and include the following:
- A greeting.
- A summary of your experience and skills.
- The best ways to contact you.
If you need help finding qualified drivers, try contacting local truck driving schools in your area. The administrators there want their students to get jobs, so they will often help match them. You can also consider hiring from groups that are only sometimes represented in the industry, like women and veterans. This will improve your diversity and give you a competitive advantage. Finally, offer perks that make your company more attractive. This might include a flexible schedule or food stipends while on the road.
Use Real Photos
You only have seconds to catch a driver’sdriver’s attention on Facebook, so visual images are the most important part of your campaign. Relatable imagery performs better than stock photos, and it’s a great way to show truck drivers what it’s like working for your company.
Posting videos of your employees and events is another way to make your content more compelling. Truck drivers want to know what it’s like to work for your company, and video is a great way to give them that information without wasting their time. Motion graphics are also an effective strategy for grabbing truck drivers’ attention. This includes video ads, animated GIFs, and short animations that tell a story about your company. The goal is to engage truck drivers and make them interested in applying for your job opening.
Make it Easy to Apply.
When truck drivers are looking for work, they have a lot of options. This means you must make your application process easy to get the best candidates.
One way to do this is to have an online application they can fill out on their smartphone or tablet. Another way is to have a dedicated phone number that they can call. This allows them to speak directly with someone who can answer their questions and provide more information about the job.
Providing good benefits is also important. This includes paid time off, 401(k) plans, and health insurance. In addition, it’s a good idea to provide a competitive base pay for truck drivers. This could be a salary or based on working miles, depending on your business model.
Finally, it’s a good idea to advertise your truck-driving jobs on multiple websites and social media channels. This will help you reach a wide audience and attract more candidates. Investing in paid promotion and social media ads can be especially helpful for getting more visibility.
Use Social Media
Social media can be a powerful tool if you’re a trucking company looking to boost driver recruiting. It’sIt’s a great way to reach new candidates and showcase your unique culture. However, it can be tricky to get results without the help of a social media agency for trucking companies.
Posting photos, videos, and posts on your Facebook page can make potential applicants more interested in your company. You can also create an Instagram account to share more visual content or use TikTok as a fun way to engage with your audience. Keep in mind that each platform has its strengths and limitations. For example, Instagram is great for short posts and videos, while LinkedIn is better for longer posts with a professional feel.
Another way to attract drivers is by sharing testimonials from your current employees. When drivers see others talk positively about your company, they’re more likely to trust your business and apply for a position. You can also cater your ad campaigns to the needs of your target audience. For example, if you’re trying to attract drivers who love to be on the road for long periods, offering an incentive like gas gift cards can be beneficial. Keep in mind that driver recruitment is a constant process. Be bold and change your strategy if it’s not working.
